Reinforcing awareness & sales during Derma-e's expansion to Target stores nationwide
When we kicked things off with derma e®, our marketing approach was comprehensive; from social media content and growth strategy, to Facebook and Instagram paid efforts, to influencers marketing. Yet all parts functioned together.
After months of growth, we were tasked with a key objective: generating awareness during the delicate expansion that brought them to Target stores nationwide. As part of this effort, we triggered and leveraged a large network of beauty bloggers, influencers and advocates through Instagram, Facebook and Twitter. These channels quickly became primary platforms for customer service and direct communication, bringing together an engaged community of brand advocates, vegans and health conscious skincare consumers alike.
Planned collaborations included Birchbox, Ipsy, FabFitFun, The Zoe Reports; influencers Carli Bybel, @Targetdoesitagain, @missashleydiana, Alexys Gabrielle and an array of bloggers managed through Brand Backer and Tribe Dynamics.
Facebook and Instagram ad campaigns strategically channeled these efforts through offline and online sales funnels, dramatically increasing following, awareness and sales. Over 6 months, we helped derma e® generate 60K new Facebook Page Likes, 10K Instagram Followers and 5K Twitter Followers.
Our top performing email acquisition campaign attracted over 26,000 entries in the first 24 hours and acquired a total of 48,000 emails using gamification via Facebook Ads.
Similar campaigns, sweepstakes and POS promotions in collaboration with natural product retailers were carefully developed and executed with the derma e® team as part of a comprehensive digital marketing plan.
From paid social campaigns to organic brand bonding, from on-site brand activation to community development, we're so proud of the work done. derma e® has now a community that's larger than ever; growing strong since 1984 and keeping their high ethical standards: 100% vegan, cruelty-free, no parabens, sodium lauryl sulfates, petrolatum, mineral oil, artificial colors, gluten, soy or GMOs.