Podcast with Matt Johnston: How to Optimize your Email Marketing with Klaviyo

Podcast with Matt Johnston: How to Optimize your Email Marketing with Klaviyo

If you’re getting started with Email or you’re wondering if your current performance is up to par, give this Podcast episode a listen. We discuss: why Email is more important than ever in the digital marketing mix; the most common mistakes in a Klaviyo setup; the most essential Email Flows that any eCommerce brand should have (at the very least).

Understanding Facebook And Paid Media Traffic Attribution

Understanding Facebook And Paid Media Traffic Attribution

Paid traffic attribution is something that has media buyers and business owners talking. How do you navigate tracking and attribution between Facebook, Google, Email Service Providers and other platforms? How does Facebook attribution work? Why the discrepancies? These are very common questions we hear all the time. So let’s get to it.