After the BFCM discount splurge, customers are so tired of the salesy-marketing-lingo, they almost get numb to it. However, now is when consumer shopping intent is still high, cost of advertising is lower and email inboxes get quieter. Q5 is full of low-cost / high-profit opportunities. So how do you keep your audience engaged and buying? How do you sell without selling? How do you provide an incentive that is of actual value? Get creative with your messaging and offering: here are at least 5 ways to optimize your Email Marketing strategy in Q5.