#RemotelyTalks
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Email Marketing
Email marketing is changing fast—and 2025 isn’t about tweaks, it’s about a clear shift. With iOS 18’s AI previews, rising CAC, and smarter flows, many brands are asking: Why are my email open rates dropping? What’s working now?
We break down what’s reshaping email today—like human-first automation, simpler messaging, and smarter use of first-party data. If you’re wondering how to adapt your email strategy this year, start here.
2024. The year when marketers and brands will actually start taking Email Deliverability seriously. Who’s ready for the new Email requirements coming in February? This will be a game changer and will impact email marketing just like iOS14 disrupted paid media. But if you start in February or wait until your campaigns are ending up in spam, you're gonna be too late.
Over 30% of the daily emails worldwide are sent through Gmail. While having good deliverability takes much more, it’s not too late to focus on Gmail deliverability first. You really don’t want to put this off, especially ahead of the big changes and new Gmail/Yahoo requirements announced for February 2024. These are 6 steps you can take to dodge the Promotion Tab and towards better email deliverability overall.
