#RemotelyTalks
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Email Marketing
2024. The year when marketers and brands will actually start taking Email Deliverability seriously. Who’s ready for the new Email requirements coming in February? This will be a game changer and will impact email marketing just like iOS14 disrupted paid media. But if you start in February or wait until your campaigns are ending up in spam, you're gonna be too late.
Over 30% of the daily emails worldwide are sent through Gmail. While having good deliverability takes much more, it’s not too late to focus on Gmail deliverability first. You really don’t want to put this off, especially ahead of the big changes and new Gmail/Yahoo requirements announced for February 2024. These are 6 steps you can take to dodge the Promotion Tab and towards better email deliverability overall.
After the BFCM discount splurge, customers are so tired of the salesy-marketing-lingo, they almost get numb to it. However, now is when consumer shopping intent is still high, cost of advertising is lower and email inboxes get quieter. Q5 is full of low-cost / high-profit opportunities. So how do you keep your audience engaged and buying? How do you sell without selling? How do you provide an incentive that is of actual value? Get creative with your messaging and offering: here are at least 5 ways to optimize your Email Marketing strategy in Q5.
If you’re getting started with Email or you’re wondering if your current performance is up to par, give this Podcast episode a listen. We discuss: why Email is more important than ever in the digital marketing mix; the most common mistakes in a Klaviyo setup; the most essential Email Flows that any eCommerce brand should have (at the very least).
