What can e-commerce businesses learn from modern beauty brands? The way a product is going to be discovered, enjoyed, shared, talked about and purchased is almost more important than the product itself. It’s that carefully curated end-to-end experience that triggers a calculated ripple effect.
Advertising on Facebook is one story. Optimizing your advertising and getting an amazing return is a totally different one. Here are a few ways to optimize and scale Facebook Ad campaigns for your e-commerce business or brand.
How to increase AOV, best use of Lookalike audiences, retargeting and more.