#RemotelyTalks
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E-commerce
2024. The year when marketers and brands will actually start taking Email Deliverability seriously. Who’s ready for the new Email requirements coming in February? This will be a game changer and will impact email marketing just like iOS14 disrupted paid media. But if you start in February or wait until your campaigns are ending up in spam, you're gonna be too late.
After the BFCM discount splurge, customers are so tired of the salesy-marketing-lingo, they almost get numb to it. However, now is when consumer shopping intent is still high, cost of advertising is lower and email inboxes get quieter. Q5 is full of low-cost / high-profit opportunities. So how do you keep your audience engaged and buying? How do you sell without selling? How do you provide an incentive that is of actual value? Get creative with your messaging and offering: here are at least 5 ways to optimize your Email Marketing strategy in Q5.
Returns are getting so expensive for DTC brands. Particularly after the holiday season, return rates for apparel alone can soar to around 30%! As a DTC brand, addressing and reducing product returns head on is crucial for maintaining profitability, customer satisfaction and LTV. These are 6 actionable strategies that can help you reduce return rates.
If you’re getting started with Email or you’re wondering if your current performance is up to par, give this Podcast episode a listen. We discuss: why Email is more important than ever in the digital marketing mix; the most common mistakes in a Klaviyo setup; the most essential Email Flows that any eCommerce brand should have (at the very least).
There are a million strategies out there. Which one is right for you? Chances are…there are bottlenecks in your customer’s journey that can actually be solved. And there are missed opportunities in your business - literally money left on the table - that are preventing you from scaling and thriving. And yes, you can have your cake and eat it too, with a custom road map for your e-commerce.
