125% tariff on all Chinese imports. Most other countries have returned to a universal 10% rate. Even if you’re not sourcing from China, the volatility in trade policy, shipping behavior, and competitors’ pricing strategy is already influencing customer behavior, ad cost and conversions. This is what we know now, what we’re seeing unfold, and our take on how to respond.
How can DTC brands adapt and use AI to grow? What’s the best content strategy for e-commerce right now? As Q1 wraps, we’re reflecting on how to stay competitive through smarter marketing. Discover the AI tools we’re exploring, how to build trust with first-party data, and how to use Instagram beyond the feed to drive full-funnel results. Take a peek at what’s shifting, what to try, and a few key takeaways to help you navigate change and strengthen your growth strategy.
Email marketing is changing fast—and 2025 isn’t about tweaks, it’s about a clear shift. With iOS 18’s AI previews, rising CAC, and smarter flows, many brands are asking: Why are my email open rates dropping? What’s working now?
We break down what’s reshaping email today—like human-first automation, simpler messaging, and smarter use of first-party data. If you’re wondering how to adapt your email strategy this year, start here.